Texas rig it without a weight, and twitch or "soft jerk" on the surface, then let it slowly fall to a few feet deep, and repeat. Bass just "react" when they see this bait in action. They just can’t stand it. This bait is very effective when fished in weed pockets also.
WARNING: This product contains a chemical known to the State of California to cause cancer. https://www.p65warnings.ca.gov/